With our iTarget™ Prospect Mailing Campaigns, which utilize the revolutionary science of variable data, you can zero in on individuals to get results.
We start by identifying the unique traits of the individuals in your prospective audience, such as gender and ethnicity, to use as variables.
Next, we use the variables identified to personalize mailers with relevant images and content. Why use variables? Research has found that response rates increase when recipients feel that their peers are currently using your company.
The purpose of the mailer is to capture attention, make a connection with each individual and drive them to a call, send in a business-reply piece, visit a personalized website, or attend a seminar.
When visitors log in to their personalized website, they are encouraged to take a brief survey to request more information which allows you to follow up with leads almost immediately. For those in your audience who prefer to respond by phone, our Call Trax system will record the incoming calls to your company or call center. If a prospect chooses to use the business-reply card, our revolutionary mail tracking system captures that too.
Ultimately, we help Advantage Plan companies reach prospective members efficiently and effectively while quickly advancing them through the sales process. Watch your return on investment numbers soar with iTarget™ Prospect Mailing Campaigns.