With our iTarget™ Member Marketing Campaigns, you can effectively reduce “revolving-door” memberships with the revolutionary science of variable data. Revolving-door memberships are a common pitfall for Advantage Plan carriers due to new members going through the sales process and joining, as others are walking out the back door to a competitor or defaulting back to Medicare. Retention is easy with iTarget™ Member Marketing Campaigns!
We start by identifying the unique traits of your members to use as variables, such as gender, ethnicity, benefits, etc.
Next, we use the variables identified to personalize mailers with relevant images and content. The purpose of the mailer is to capture attention, make a connection with each individual to make them feel that your company is best suited to their needs. These mailings can help spread the word about new benefits and improvements, or even serve as invitations to attend member’s-only events where recipients can bring a guest or other prospective member.
Members may be directed to a personalized website, where they can learn even more about the benefits of an Advantage Plan. Some companies have used the personalized website as a location for a survey to gauge their competitiveness in the market.
For members who prefer to respond by phone, our Call Trax system will record the incoming calls to your company or call center. Regardless of how members choose to respond, we do all the tracking for you, which allows you to know your ROI real-time!